California streaming: Apple’s next big event is on September 14


The splash image and header copy on the event invitation Apple emailed to press.
Enlarge / The splash image and header copy on the event invitation Apple emailed to press.

Apple

Apple will stream a new product-unveiling event this coming Tuesday, September 14, at 10 am PDT, the company announced today. Invitations went out to press this morning, and marketing SVP Greg Joswiak tweeted a short video teasing the event as well.

You can see the image and copy that accompanied the invitation above. As usual, the invitation doesn’t reveal much about what to expect. It does note that the event will be an online video stream and not an in-person gathering.

That said, we know more or less what to expect. Apple has held an event like this during the same week every year for a while now, and the announcements have always focused primarily on two products: the iPhone and the Apple Watch. This year, rumors abound of an updated version of Apple’s AirPods wireless earbuds, too.

The new iPhones are expected to come in the same four sizes as last year’s models: 5.4 and 6.1 inches for the standard iPhone, and 6.1 and 6.7 inches for the “Pro” models, which have to date included improved camera systems and more expensive materials. Each of the new phones is expected to come with a new, faster A15 processor designed by Apple.

Some leakers have claimed that there will be a smaller notch in the screen than other recent iPhones and that at least some of the new phones will sport 120 Hz displays similar to the iPad Pro and some high-end Android smartphones.

The new Apple Watch isn’t expected to have any major new sensors, but it is due for a modest redesign.

While there have been several reliable reports that Apple is also preparing to release new Macs and iPads, the company has in the past often announced those products at another event later in the year, so as not to steal thunder from the iPhone, arguably Apple’s most important product.

New iPhones also herald the release of a new version of iOS. Apple teased iOS 15 at its developer conference earlier this year. It’s currently in beta, but we wouldn’t be surprised to see a Golden Master release candidate hit in close proximity to the event.

As always, we’ll be covering the event live next Tuesday.





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